Stand Out In Probate: Your Brand & USP

This course has been recorded and is being edited. Lessons are expected by Wednesday, September 30, 2026.   Use Code  BUSP100  for $100 off the future delivery.  Discount only available for those who purchase before Friday, September 25th at 11:59pm PT.   

Build a clear explanation of why a family should trust you with a probate-related real estate decision.

Time to plan for: About 2 hours of course material.

What this course covers

• Identify what makes your service different in your market
• Shape a one-sentence unique selling proposition
• Explain your role alongside the attorney and other professionals
• Carry that message into calls, mail, and your online presence

Why it matters: When agents sound alike, families have little reason to remember one. A clear position makes your help easier to understand.

Want more than one course?

Choose a bundle instead of completing this individual-course checkout.

Five Core courses — $497. Build the full foundation, then add an elective later. Choose the Core Bundle

Five Core courses plus one elective — $997. Choose the Certified Probate Expert (CPE) designation path that fits your business. When any of these bundles are purchased and completed, you become a Certified Probate Expert. Select the option that fits the business you want to build: 

• Probate Prospecting — direct outreach and appointments
• Relationships That Refer — attorney and vendor referrals
• E.A.R.N. — attorney referral relationships
• Marketing That Converts — mail, email, social, and search

All five Core courses and all four electives — $2,497. Choose the Complete CPE Bundle

The CPE designation requires all five Core Curriculum courses plus at least one elective.